sweat, strive, succeed
This is Your Moment.
First, Watch this video from head coach Shelace
Has Your Time Come To Make A Convincing Change In Your Physique And Performance?
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Our Mission
At Iron and Lace our mission is to help clients embrace a balanced and sustainable approach to fitness and overall well-being.
From stay at home moms/dads, weekend warriors, beginner gym goers, to seasoned athletes and physique competitors, we provide custom nutrition and programming to fit your schedule, lifestyle, current health markers and goals.
We are a team that was created with ONE passion, to change the lives and lifestyles of our clients by educating clients on fitness, nutrition, and mindset coaching.
We provide a unique, supportive and safe community where all team members encourage one another in fitness and life. Through training in the gym, our private Facebook group, individualized training sessions, and weekly check-ins, our clients feel supported, encouraged and a sense of belonging to help each individual reach their full potential.
The coaches of Iron and Lace provide effective and transformative one-on-one and small group (2-3 people) training as well as online nutrition and programming support. Each coach is a mentor, supporter, motivator, leader, and educator for their clients, and provides effective tools and supportive feedback to empower each client to transform into the best version of the person they want to become.
Meet Shelace
Meet Shelace Shoemaker
Hey there, I'm Shelace Shoemaker, your dedicated fitness coach and guide on the journey to your best self. With a passion for health and wellness that runs deep, I'm here to inspire and empower you to reach your fitness goals, one step at a time.
Having experienced my own transformational journey, I understand the challenges and triumphs that come with committing to a healthier lifestyle. Through personalized training programs, motivational support, and a sprinkle of tough love, I'll help you break through barriers and unlock your full potential.
Are you ready to lace up your sneakers, dig deep, and embark on this incredible journey with me? Let's transform your body, mind, and spirit together. Because when we believe in ourselves and our abilities, there's no limit to what we can achieve. Let's make every rep count and every milestone celebrated. Your journey starts now.
Welcome to the Iron and Lace community—where we sweat, we strive, and we succeed, together.
We Look Forward To Connecting With You
Your Free Iron and Lace Consultation Call is the first step to your transformation.
Every successful Iron and Lance Client you see on this page has hopped on that exact same call you are about to book for yourself.
This call won't make you leaner, bigger or stronger ~ what this call will do is set the stage for the continuity of the epic fitness journey that you're already on every day.
And don't worry - even if you are not selected to become an Iron and Lace Client, we'll make absolutely sure you exit the call with tremendous value and tips that you can apply to your fitness and lifestyle immediately.
I look forward to seeing you on your Free Iron and Lace Consultation Call - Tap the button below to begin!
I'll see you on the inside! 👍🏻
-Shelace Shoemaker
-Iron and Lace
It's always been important for me to be taught by somebody who can also Walk The Walk. As I have watched coach go from getting her Pro card to ultimately two times stepping on the Mr Olympia stage I know that everything she tells me is tried and tested!. It's also important to me that I learn from somebody who is willing to not blow smoke up my butt but tell me the truth. And Shelace Shoemaker is definitely that person. She always holds me accountable and always pushes me to my limits.. but without that I wouldn't have achieved what I have achieved! Thank you coach
- Wayne Marken Ifbb-pros, Iron and Lace Client
I've been with Shelace and Iron & Lace for 3 years now and I've seen changes in my body and overall feeling of health that I didn't know were possible. Shelace helped me overcome unstable knees (and my fears around that) and kept training fun and engaging the whole time. Headed into my competitions, Shelace does it all with diet, recovery, workouts, and makes sure everything is running smoothly inside and out. There's no one-program-fits-all, everything is customized and tweaked to fit personal needs and prioritize health over all. If you want a healthier body inside and out, healthier lifestyle and to learn and have fun along the way (with an AMAZING, inspiring and supportive team) you can't go wrong with Shelace, and Iron & Lace.
- Haley S., Iron and Lace Client